Blu Alliance Counseling Center is a boutique group practice serving the San Gabriel Valley and beyond. Our team of licensed clinicians offers compassionate, evidence-informed therapy for individuals, couples, and families — in person at our Covina and La Verne locations, and via telehealth throughout California.
Whether you are navigating a life transition, seeking support for anxiety or depression, exploring your neurodiversity, or working through relational challenges, we match you with a therapist whose expertise and approach are the right fit for you.
We offer therapy for a wide range of concerns, including:
Individual therapy for a wide range of life concerns
Relationship counseling and communication support
Systemic, strengths-based family therapy
Teen therapy in a safe, affirming environment
We offer in-person appointments at our Covina and La Verne locations. Our offices provide a private, comfortable setting designed to support focused, meaningful therapeutic work.
We provide secure, HIPAA-compliant telehealth therapy throughout California. All you need is a phone, tablet, or computer with internet access. Telehealth offers the same quality of care as in-person sessions, with the added flexibility of attending from wherever you feel most comfortable.
Clinical Director
$225 per 50-minute individual session
$200 per 50-minute individual session
$150 per 50-minute individual session
$185 per 50-minute couples or family session
We offer a complimentary 15-minute phone consultation to help you find the right match before committing to a first appointment.
Blu Alliance Counseling Center is in-network with the following insurance plans:
If your insurance is not listed, we are happy to provide a superbill for potential out-of-network reimbursement. Please contact our administrative team with any questions about your specific plan or benefits.
We ask that all cancellations and reschedule requests be made at least 24 hours in advance. Appointments canceled without sufficient notice may be subject to the full session fee. We understand that life happens and aim to work with you whenever possible.

Taking the first step toward support is an act of strength. We are here to make that step as easy as possible.