You Deserve to Be Truly Seen and Heard
Compassionate, boutique therapy for adults, couples, teens, and families — in person and via telehealth across California.
Blu Specializes in You
Your story is not a diagnosis. Every clinician on our team is trained to meet you where you are — with care that is culturally responsive, trauma-informed, and built around who you are as an individual.
Care That Fits Your Life
We offer in-person therapy at our Covina and La Verne locations, as well as telehealth throughout California. Morning, afternoon, and evening appointments are available to work with your schedule.
A Team That Reflects Our Community
Our diverse team of licensed therapists and social workers brings lived experience and clinical expertise to every session. You will find a clinician who truly gets it.
You’re in the Right Place
We provide therapy for:
- Adults navigating anxiety, depression, grief, or major life transitions
- Couples working through communication, conflict, or reconnection
- Families navigating change, boundaries, or intergenerational dynamics
- Teens and adolescents
- Children
- Individuals with ADHD or neurodivergent experiences
- Trauma survivors
- LGBTQ+ individuals
- BIPOC and multicultural communities
- First-generation professionals
- Spanish-speaking clients
Areas of Specialty
Neurodiversity-Affirming Therapy
Whether you are navigating an ADHD diagnosis, autism, sensory processing differences, or simply a brain that works differently — our clinicians provide affirming, practical support without pathologizing who you are. Therapy here means working with your strengths, not against them.
Trauma-Informed Care
Healing from trauma takes time, safety, and the right support. Our therapists are trained in evidence-based approaches to help you process what happened, regulate your nervous system, and reclaim your sense of self — at a pace that feels right for you.
Couples & Family Therapy
Relationships take work. Whether you are navigating communication challenges, major transitions, or a sense of disconnection, our couples and family therapists provide a structured, compassionate space to rebuild trust, understanding, and closeness.
Built on Purpose. Grounded in Community.
Blu Alliance Counseling Center was founded by Dr. Amanda Alonzo, a licensed marriage and family therapist with a lifelong commitment to making high-quality mental health care accessible and affirming for underserved communities.
What began as a vision to close the gap between boutique therapy and community access has grown into a team of 13 licensed clinicians serving clients across the San Gabriel Valley and beyond. We accept Kaiser Permanente, Medi-Cal, Aetna, Anthem Blue Cross, United Healthcare, and Cigna — because quality care should never be out of reach.
Dr. Alonzo leads a practice where every client is treated as a whole person — not a presenting problem.
Getting Started Is Simple
Step 1 — Request a Consultation
Fill out our contact form or call us at (626) 541-0009. We will match you with the right clinician for your needs, schedule, and insurance.
Step 2 — Meet Your Therapist
Your first session is a chance to connect, ask questions, and make sure it feels like the right fit. We offer a free 15-minute phone consultation to get you started.
Step 3 — Begin Your Work
Sessions are available in person at our Covina and La Verne offices, or via telehealth throughout California. We will be with you every step of the way.
We Accept Most Major Insurances
- Kaiser Permanente
- Medi-Cal
- Aetna
- Anthem Blue Cross
- United Healthcare
- Cigna
We also offer a limited number of sliding scale spots and provide superbills for out-of-network reimbursement.
You Don’t Have to Navigate This Alone
You deserve care that sees all of you — your history, your strengths, and your goals. Our team is ready when you are.